Publications

Publication details [#44625]

Polonec, Lindsey D., Ann Marie Major and L. Erwin Atwood. 2006. Evaluating the Believability and Effectiveness of the Social Norms Message "Most Students Drink 0 to 4 Drinks When They Party". Journal of Health Communication 20 (1) : 23–34.

Publication type

Article in journal

Publication language

English

Keywords

drinking encounter | education | message1 | social norm

Place, Publisher

Erlbaum

Annotation

This study shows the need for the development of multiple approaches to university students' alcohol education.