Publications
Publication details [#44628]
Cho, Hyunyi and Charles T. Salmon. 2006. Fear Appeals for Individuals in Different Stages of Change: Intended and Unintended Effects and Implications on Public Health Campaigns. Journal of Health Communication 20 (1) : 91–99. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
Annotation
This paper deals with the (un)intended impact of fear appeals of anti-cancer public health campaigns among college students in different stages of change.