Publications

Publication details [#44638]

Huh, Jisu, Denise E. Delorme and Leonard N. Reid. 2006. Age Differences in How Consumers Behave Following Exposure to DTC Advertising. Journal of Health Communication 20 (3) : 255–265.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | age | audience | persuasion
Place, Publisher
Erlbaum

Annotation

This study examines age differences in consumer behavior following direct-to-consumer drug advertising exposure.