Publications
Publication details [#44642]
O'Keefe, Daniel J. and Jakob D. Jensen. 2006. The Advantages of Compliance or the Disadvantages of Noncompliance? A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages. Communication Yearbook 30 (1) : 1–34. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Erlbaum
Annotation
This paper presents a meta-analytic review of the relative persuasiveness of gain- and loss-framed messages regarding disease prevention behaviors.