Publications

Publication details [#44727]

Andsager, Julie L., Victoria Bemker, Hong-Lim Choi and Vitalis Torwel. 2006. Perceived Similarity of Exemplar Traits and Behavior. Communication Research 33 (1) : 3–18.

Publication type

Article in journal

Publication language

English

Keywords

behavior | drinking encounter | drug culture | message1

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper examines the positive impact of the perceived similarity of exemplars on the effectiveness of anti-alcohol messages in reducing college students’ drinking.