Publications
Publication details [#44742]
Hastall, M. and Silvia Knobloch-Westerwick. 2006. Social Comparisons With News Personae. Communication Research 33 (4) : 262–284.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
SAGE Publications
Journal WWW
Annotation
This study uses social comparison theory to explore appeal of personae in online news.