Publications

Publication details [#44765]

Williams, Angie, Virpi Ylänne-McEwen, Jake Harwood, Caja Thimm, Yan Bing Zhang and Paul Mark Wadleigh. 2006. The Portrayal of Older Adults in Advertising: A Cross-National Review. Journal of Language and Social Psychology 25 (3) : 264–282.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | old age

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper presents a cross-national review of the portrayal of older adults in advertising in respectively the United States, Great Britain, Germany, China, and India.