Publications

Publication details [#44767]

Hecht, Michael L. and Janice Raup Krieger. 2006. The Principle of Cultural Grounding in School-Based Substance Abuse Prevention: The Drug Resistance Strategies Project. Journal of Language and Social Psychology 25 (3) : 301–319.

Publication type

Article in journal

Publication language

English

Keywords

drug culture | gender | health | school | youth

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

Drawing on communication accommodation theory, this paper discusses the principle of cultural grounding of health message design, using the Drug Resistance Strategies Project in US schools as an exemplar.