Publications

Publication details [#44862]

Davis, Aeron. 2006. Media effects and the question of the rational audience: lessons from the financial markets. Media, Culture & Society 28 (4) : 603–625.

Publication type

Article in journal

Publication language

English

Keywords

audience | economics | influencing | mass media | rationality

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

Using data from elite fund managers' decision-making in the London Stock Exchange, this paper on media effects and the rational audience demonstrates that individuals do not have to behave irrationally to add to media-instigated, collective irrationality.