Publications
Publication details [#44862]
Davis, Aeron. 2006. Media effects and the question of the rational audience: lessons from the financial markets. Media, Culture & Society 28 (4) : 603–625. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
SAGE Publications
Journal WWW
Annotation
Using data from elite fund managers' decision-making in the London Stock Exchange, this paper on media effects and the rational audience demonstrates that individuals do not have to behave irrationally to add to media-instigated, collective irrationality.