Publications

Publication details [#45001]

Rubin, D.L. and Kelli L. Fellows. 2006. Identities for Sale: How the Tobacco Industry Construed Asians, Asian Americans, and Pacific Islanders. Journal of Intercultural Communication Research 35 (3) : 265–292.

Publication type

Article in journal

Publication language

English

Keywords

audience | drug culture | identity negotiation | mass media | tobacco farm conversation

Place, Publisher

Routledge

Annotation

Drawing on social identity and optimal distinctiveness theory, this paper explores the Tobacco Industry targeting of Asians, Asian Americans, and Pacific Islanders through the use of identity-based marketing strategies.