This paper takes the iconic approach to text interpretation beyond the traditional perspectives of iconic sequencing, iconic proximity and quantitative iconicity by claiming that for our comprehension of texts strategies we depend on the holistic or gestalt transfer from complex natural or human action patterns. Pursuing this line the article not only presents prototypical examples (guidebooks and manuals for the path strategy, the top-down structure of news stories for the sorting & weighting strategy and lyrical poems for the kaleidoscope strategy), but also discusses examples of strategy blends and strategy incorporation, focussing on the relationship between individual episodes and overarching strategies found in films such as Les favoris de la lune, Short Cuts, Night on Earth and Italiensk for Begyndere.