Publications

Publication details [#45731]

McLaren-Hankin, Yvonne. 2007. Conflicting representations in business and media texts: The case of PowderJect Pharmaceuticals plc. Journal of Pragmatics 39 (6) : 1088–1104.

Publication type

Article in journal

Publication language

English

Keywords

business language | mass media | pragmatics | representational structure | self-representation

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

This paper investigates how the 2002 ‘cash-for-contracts’ scandal involving the British biotechnology company PowderJect Pharmaceuticals influenced both the company's self-portayal and its portayal by the general media and the financial press. It thereto analyzes and compares company press releases and media articles.