Publications

Publication details [#45731]

McLaren-Hankin, Yvonne. 2007. Conflicting representations in business and media texts: The case of PowderJect Pharmaceuticals plc. Journal of Pragmatics 39 (6) : 1088–1104.
Publication type
Article in journal
Publication language
English
Place, Publisher
Elsevier

Annotation

This paper investigates how the 2002 ‘cash-for-contracts’ scandal involving the British biotechnology company PowderJect Pharmaceuticals influenced both the company's self-portayal and its portayal by the general media and the financial press. It thereto analyzes and compares company press releases and media articles.