Publications

Publication details [#45763]

Lagerwerf, Luuk. 2007. Irony and sarcasm in advertisements: Effects of relevant inappropriaten. Journal of Pragmatics 39 (10) : 1702–1721.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | information processing | intention | irony | sarcasm

Place, Publisher

Elsevier

Journal WWW

www.sciencedirect.com/web-editions

Annotation

This paper discusses how irony and sarcasm in advertisements may hinder a correct audience comprehension of the advertisements’ informative intention.