Publications
Publication details [#45807]
Marley, Carol. 2007. Metaphors of identity in dating ads and newspaper articles. Text & Talk 27 (1) : 55–78. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
De Gruyter
Journal WWW
Annotation
This paper uses a pragmatic approach to examine identity metaphors in dating ads and in ‘hard’ and ‘soft’ newspaper writing, focusing on textualization and processing issues, and especially on the role of cotext in metaphor decoding.