Publications
Publication details [#45878]
Hoye, Leo Francis and Ruth Kaiser. 2007. Branding a symbol: Context and meaning across cultures. Intercultural Pragmatics 4 (1) : 51–69. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
De Gruyter
Journal WWW
Annotation
Primed by linguistic pragmatics, this paper explores symbol as image, from a cross-cultural perspective.