Publications

Publication details [#45878]

Hoye, Leo Francis and Ruth Kaiser. 2007. Branding a symbol: Context and meaning across cultures. Intercultural Pragmatics 4 (1) : 51–69.
Publication type
Article in journal
Publication language
English
Keywords
crosscultural context | image | pragmatics | symbol
Place, Publisher
De Gruyter
Journal WWW
www.degruyter.com/journal/key/IPRG/html

Annotation

Primed by linguistic pragmatics, this paper explores symbol as image, from a cross-cultural perspective.