Publications

Publication details [#45903]

Hornikx, Jos. 2007. An Empirical Study of Readers' Associations with Multilingual Advertising: The Case of French, German and Spanish in Dutch Advertising. Journal of Multilingual and Multicultural Development 28 (3) : 204–219.

Publication type

Article in journal

Publication language

English

Keywords

advertising | association | multilingualism

Place, Publisher

Multilingual Matters

Journal WWW

www.multilingual-matters.com/multi/onlinej.asp

Annotation

This paper explores Dutch readers' appreciations of foreign language advertisements in French, German and Spanish, and the associations they evoke in readers' minds.