Publications

Publication details [#45969]

Heinz, Bettina and Hsin-I (Cynthia) Cheng. 2007. Greenpeace Greenspeak: A Transcultural Discourse Analysis. Language and Intercultural Communication 7 (1) : 16–36.

Publication type

Article in journal

Publication language

English

Keywords

discourse analysis | ecology | environment1 | language and culture | website

Place, Publisher

Multilingual Matters

Annotation

This cross-cultural discourse analysis explores the semantic representation of environmental activism on Greenpeace websites in China, Japan and Germany.