Publications

Publication details [#46192]

Landowski, Eric. 2007. Le triangle émotionnel du discours publicitaire. Semiotica 2007 (163) : 59–73.
Publication type
Article in journal
Publication language
French
Keywords
advertisement | economics | emotion | representational structure
Place, Publisher
De Gruyter
Journal WWW
www.degruyter.de/journals/order/en.start.html

Annotation

This paper deals with the triad of consumerist desire, with emotion and figurative representation.