Publications

Publication details [#46310]

Palmgreen, Philip and Margaret U. D'Silva. 2007. Individual Differences and Context: Factors Mediating Recall of Anti-Drug Public Service Announcements. Health Communication 21 (1) : 65–71.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | drug culture | recall
Place, Publisher
Routledge

Annotation

This paper argues that individual differences and contextual factors affect antidrug public service announcements' recall.