Publications

Publication details [#46327]

Mastin, Teresa, Julie L. Andsager, Jounghwa Choi and Kyungjin Lee. 2007. Health Disparities and Direct-to-Consumer Prescription Drug Advertising: A Content Analysis of Targeted Magazine Genres, 1992-2002. Health Communication 22 (1) : 49–58.

Publication type

Article in journal

Publication language

English

Keywords

advertising | drug culture | gender | health | race

Place, Publisher

Routledge

Annotation

This paper explores direct-to-consumer advertising in 11 years of Black, women's, news, and entertainment magazines to assess whether ad models aimed at specific populations.