Publications

Publication details [#46331]

Rimal, Rajiv N. and Kevin Real. 2007. Friends Talk to Friends About Drinking: Exploring the Role of Peer Communication in the Theory of Normative Social Behavior. Health Communication 22 (2) : 169–180.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

The results of this analysis reveal a significant link between college students' peer communication and their alcohol drinking intentions and behavior after checking for perceived norms.