Publications

Publication details [#46342]

Ruler, Betteke Van, Kirk Hallahan, Derina Holtzhausen, Dejan Vercic and Krishnamurthy Sriramesh. 2007. Defining Strategic Communication. International Journal of Strategic Communication 1 (1) : 3–35.

Publication type

Article in journal

Publication language

English

Keywords

communication | discourse strategy | organization | purpose

Place, Publisher

Routledge

Annotation

This paper deals with the nature of strategic communication, defined as an organization's purposeful communication usage, intended to accomplish its mission.