Publications
Publication details [#46347]
Zerfass, Ansgar and Simone Huck. 2007. Innovation, Communication, and Leadership: New Developments in Strategic Communication. International Journal of Strategic Communication 1 (2) : 107–122. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper argues that communication should take up a new role in pushing innovation management as a pivotal process in today's society, through a new comprehension of leadership communication.