Publications
Publication details [#46351]
Meisenbach, Rebecca J. and Sarah Bonewits Feldner. 2007. SaveDisney.com and Activist Challenges: A Habermasian Perspective on Corporate Legitimacy. International Journal of Strategic Communication 1 (3) : 207–226. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper proposes a Habermasian framework for developing and assessing activist challenges to corporate legitimacy, such as the launched SaveDisney.com web site example.