Publications

Publication details [#46376]

Askehave, Inger. 2007. The impact of marketization on higher education genres — the international student prospectus as a case in point. Discourse Studies 9 (6) : 723–742.

Publication type

Article in journal

Publication language

English

Keywords

critical discourse analysis | economics | genre | student | university

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper discusses how marketization practices manifest themselves at discourse level in higher education, taking as example the international student prospectus genre in Finland, Scotland, Australia and Japan.