Publications

Publication details [#46435]

Hoeken, Hans and Lettica Hustinx. 2007. The Impact of Exemplars on Responsibility Stereotypes in Fund-Raising Letters. Communication Research 34 (6) : 596–617.

Publication type

Article in journal

Publication language

English

Keywords

communicative efficiency | influencing | letter | stereotype

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper demonstrates how exemplars affect responsibility stereotypes and effectiveness of fund-raising letters.