Publications
Publication details [#46599]
Danesi, Marcel and Ron Beasley. 2002. Persuasive Signs. The Semiotics of Advertising. (Approaches to Applied Semiotics 4). De Gruyter. XI+193 pp. 
Publication type
Book – monograph
Publication language
English
Keywords
Annotation
This book considers the categories of advertising discourse from a semiotic perspective. It discusses the signifying processes underlying print, electronic, and digital advertising messages.