Publications

Publication details [#46669]

Brünner, Gisela. 2004. Wirtschaftskommunikation. Linguistische Analyse ihrer mündlichen Formen. [Business Communication. Linguistic analysis of its oral forms.] (Reihe Germanistische Linguistik 213). De Gruyter. IX+331pp.
Publication type
Book – monograph
Publication language
German

Annotation

This discourse analytic study discusses the highly varied central oral exchange types involved in business contexts and encounters: negotiations and discussions, sales and complaint exchanges, and layperson-expert exchanges in the technical service sector. It also covers forms of written business communication.