Publications

Publication details [#47122]

Gudykunst, William B. 2003. Bridging Differences. Effective Intergroup Communication. SAGE Publications. 448 pp.
Publication type
Book – monograph
Publication language
English
Keywords
communicative competence | communicative efficiency | intergroup communication | misunderstanding | stereotype
Edition
4

Annotation

This work presents a strong competence-oriented perspective to increase intergroup (cultures, ethnic groups, social classes etc) communicative efficiency.