Publications

Publication details [#47196]

Cook, Guy, ed. 2007. The Language of Advertising: Major Themes in English Studies. The Language of Advertising: Major Themes in English Studies Edited by Guy Cook. Routledge. 1656 pp.

Publication type

Book – edited volume

Publication language

English

Keywords

advertising | creativity | discourse analysis | language use | power

Annotation

This new four-volume study gathers the most seminal and controversial contributions on advertising’s creative language use, which makes it a very rich site for language and discourse analysis.