Publications

Publication details [#4755]

Hirsch, E.D. 1981. Measuring the communicative effectiveness of prose. In Frederiksen, Carl H. and Joseph F. Dominic, eds. Writing: The nature, development, and teaching of written communication, vol. 2: Writing, process, development and communication. L. Erlbaum. pp. 189–207.

Publication type

Article in book

Publication language

English

Keywords

audience | communicative efficiency | prose

Annotation

H. asks what qualities of writing can be validly measured, defines the notion of 'intrinsic communicative effectiveness' and the concept of an 'appropriate audience', and proposes measurement procedures.