Publications

Publication details [#48004]

Hoeken, Hans and Piet Swanepoel, eds. 2008. Adapting Health Communication to Cultural Needs. Optimizing documents in South-African health communication on HIV and AIDS. John Benjamins. V+178 pp.

Publication type

Book – edited volume

Publication language

English

Keywords

communication | disease terminology | health | language and culture

Annotation

This reader examines how health communication documents on HIV and AIDS can be adapted to South African cultural needs.

Articles in this volume

Perloff, Richard M. and Gary R. Pettey. Creating a climate of safer sex: Making efficacious action plausible. 31–47

Yzer, Marco C. The integrative model of behavioral prediction and message-based HIV-prevention. 49–69

Smith, Caroline Jane, Harriete Perlman and Sue Goldstein. Health education in action in Southern Africa: Soul City. 71–87

Loohuis, Anne, Marije Burger, Piet Swanepoel and Carel Jansen. Promoting VCT among South African students: Are we missing the message? 89–105

Ehlers, Nadine, Frans Van der Slik, Carel Jansen and Hans Hoeken. Cultural differences in the perceptions of fear and efficacy in South Africa. 107–128

Saal, Elvis. The effect of language style in message-based HIV preventions. 129–149

Hoogwegt, Hanneke, Karen Foesenek and Alfons Maes. Visual health communication: Why and how do literate and low literate South Africans differ in their understanding of visual health messages? 151–170