Publications

Publication details [#48036]

Ruiz-Garrido, Miguel F. and Juan Carlos Palmer-Silveira. 2008. Content learning in business communication: A teaching experience within the new European framework. In Fortanet-Gómez, Inmaculada and Christine A. Räisänen, eds. ESP in European Higher Education. Integrating language and content. (AILA Applied Linguistics Series 4). John Benjamins. pp. 147–164.
Publication type
Article in book
Publication language
English
Language as a subject
Place, Publisher
John Benjamins

Annotation

The internationalisation process undertaken by the EU has affected the way business communication is carried out throughout the continent and, therefore, the students and lecturers now face a new reality. English has become the lingua franca for European communication due to the enhancement of the European Higher Education Area, and many lecturers are teaching their classes in this language. This paper defends the CLIL approach to teaching, observing the specific case for a master’s degree in English language and Business (English Language for International Trade, ELIT) which is currently taught at Universitat Jaume I. Results suggest that both companies and universities are eager to implement similar academic programmes as this new concept of European unity will be based on sharing information.