Publications
Publication details [#48065]
Schäler, Reinhard. 2008. Linguistic resources and localisation. In Yuste Rodrigo, Elia, ed. Topics in Language Resources for Translation and Localisation. (Benjamins Translation Library 79). John Benjamins. pp. 195–214.
Publication type
Article in book
Publication language
English
Keywords
Place, Publisher
John Benjamins
Annotation
Traditional mainstream localisation processes, tools and technologies supporting a business approach whose principal purpose it is to achieve a short-term return on a minimum investment have reached their limits. In order to respond effectively to today’s localisation challenges disruptive approaches are needed and an overhaul of current practices is required. This contribution makes a solid case for localisation as a long-term investment that is backed up by case studies and advocates the innovative use of language technologies and language resources.