Publications
Publication details [#48065]
Schäler, Reinhard. 2008. Linguistic resources and localisation. In Yuste Rodrigo, Elia, ed. Topics in Language Resources for Translation and Localisation. (Benjamins Translation Library 79). John Benjamins. pp. 195–214. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in book
Publication language
English
Keywords
Place, Publisher
John Benjamins
Annotation
Traditional mainstream localisation processes, tools and technologies supporting a business approach whose principal purpose it is to achieve a short-term return on a minimum investment have reached their limits. In order to respond effectively to today’s localisation challenges disruptive approaches are needed and an overhaul of current practices is required. This contribution makes a solid case for localisation as a long-term investment that is backed up by case studies and advocates the innovative use of language technologies and language resources.