Publications
Publication details [#48513]
Geeraerts, Dirk, Dirk Speelman and Sofie Van Gijsel. 2008. Style shifting in commercials. Journal of Pragmatics 40 (2) : 205–226. 
Publication type
Article in journal
Publication language
English
Keywords
Language as a subject
Place, Publisher
Elsevier
Journal WWW
Annotation
This article quantitatively analyzes style shifts between standard Dutch and tussentaal (an informal variety of spoken Belgian Dutch) in a corpus of Flemish radio and television commercials.