Publications
Publication details [#48530]
Marley, Carol. 2008. Assuming identities: The workings of intertextual metaphors in a corpus of dating ads. Journal of Pragmatics 40 (4) : 559–576. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Elsevier
Journal WWW
Annotation
This paper presents an augmented pragmatic framework for the interpretation of intertextual identity metaphors in dating ads (drawn from The Guardian's dating ad column), using Grice's co-operative principle, Levinson's uptake concept and Austin's felicity notion.