Publications

Publication details [#48693]

Furnham, Adrian and Alexandra Aronovsky. 2008. Gender portrayals in food commercials at different times of the day: A content analytic study. Communications 33 (2) : 169–190.

Publication type

Article in journal

Publication language

English

Keywords

commercial language | content1 | gender | stereotype | television

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.com/journal/key/COMM/html

Annotation

This content analytic study explores (stereotypic) gender portrayals in 153 daytime and evening food advertisements broadcast by a popular British television channel.