Publications

Publication details [#48704]

Hartmann, Tilo and Holger Schramm. 2008. The PSI-Process Scales. A new measure to assess the intensity and breadth of parasocial processes. Communications 33 (4) : 385–401.

Publication type

Article in journal

Publication language

English

Keywords

intensity | social interaction | television | testing

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.com/journal/key/COMM/html

Annotation

This paper proposes a post-exposure measurement tool, labelled the PSI-Process Scales, capable of measuring the intensity and the dimensionality of both positive and negative parasocial interactions across all TV formats, without altering the item wording.