Publications
Publication details [#48808]
Scolari, Carlos. 2008. Online brands: Branding, possible worlds, and interactive grammars. Semiotica 2008 (169) : 169–188. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
De Gruyter
Journal WWW
Annotation
This article uses a semiotic approach to reflect on brand transformation since the Internet rise. It concludes with an analysis of some of the questions raised by and special features of e-Branding.