Publications

Publication details [#48812]

Momani, Kawakib. 2008. The interpretation of verbo-pictorial images in billboards and store banners in Jordanian society: An experimental study. Semiotica 2008 (171) : 79–96.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | image | interpretation | meaning | metaphor

Language as a subject

English | Jordanian

Place, Publisher

De Gruyter

Journal WWW

www.degruyter.de/journals/order/en.start.html

Annotation

This paper explores Jordanian English as a foreign language university students' interpretation of verbo-pictorial images in billboard and store banner advertisements, identifying three major practices: defamiliarization, code-mixing and metaphoric representation.