Publications

Publication details [#48924]

East, Martin. 2008. Moving Towards 'Us-Others' Reciprocity: Implications of Glocalisation for Language Learning and Intercultural Communication. Language and Intercultural Communication 8 (3) : 156–171.

Publication type

Article in journal

Publication language

English

Keywords

globalization | intercultural communication | language acquisition | language teaching | language use

Place, Publisher

Routledge

Annotation

This paper examines how globalisation, localisation and glocalisation affect language use. It is argued that glocalisation is the most apt term to describe social interaction in the early 21st century and that the influence of glocalisation on language use ought to shape language education.