Publications

Publication details [#49053]

Zwaan, Rolf A., Leo Lentz, Ted Sanders and Judith Kamalski. 2008. The Forewarning Effect of Coherence Markers in Persuasive Discourse: Evidence From Persuasion and Processing. Discourse Processes 45 (6) : 545–579.

Publication type

Article in journal

Publication language

English

Keywords

coherence marker | objectivism vs. subjectivism | persuading | prediction

Place, Publisher

Routledge

Journal WWW

www.erlbaum.com/Journals/Electronic/electronic.htm

Annotation

This paper supports the claim that coherence markers influence persuasive text processing and discusses the difference between subjective and objective markers.