Publications

Publication details [#49157]

Lischinsky, Alon. 2008. Examples as persuasive argument in popular management literature. Discourse & Communication 2 (3) : 243–269.

Publication type

Article in journal

Publication language

English

Keywords

argument | consensus | knowledge | persuading | popular culture

Place, Publisher

SAGE Publications

Annotation

This paper considers the usage of examples as a way to examine persuasion and consensus-construction processes involved in popular management knowledge legitimation.