Publications

Publication details [#49266]

Plessis, Charmaine du, George Angelopulo and Danie du Plessis. 2006. A conceptual framework of corporate online communication: A marketing public relations (MPR) perspective. Communicatio: South African Journal for Communication Theory and Research 32 (2) : 241–263.

Publication type

Article in journal

Publication language

English

Keywords

communication | communicative efficiency | internet | organization

Place, Publisher

Routledge

Annotation

This study uses a marketing public relations approach to evaluate the contribution of trust(worthiness) and long-term relationships to efficient online corporate communication.