Publications

Publication details [#49269]

Ivala, Eunice. 2007. Television audience research revisited: Early television audience research and the more recent developments in television audience research. Communicatio: South African Journal for Communication Theory and Research 33 (1) : 26–41.

Publication type

Article in journal

Publication language

English

Keywords

audience | ethnography | reception | television

Place, Publisher

Routledge

Annotation

This paper argues that television audience research requires an active audience paradigm and proposes a mixed method perspective on audience research and an ethnographic analysis of audience reception.