Publications
Publication details [#49277]
Madikiza, Lucky and Elirea Bornman. 2007. International communication: shifting paradigms, theories and foci of interest. Communicatio: South African Journal for Communication Theory and Research 33 (2) : 11–44.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This paper discusses the actual nature, influence and implications of global communication in the 21st century, as well as shifting theories, paradigms and interest foci in the (sub)discipline of international communication.