Publications

Publication details [#49282]

Tustin, Dh. 2007. Strategies moulding brand reputation building in the early 21st century. Communicatio: South African Journal for Communication Theory and Research 33 (2) : 140–153.

Publication type

Article in journal

Publication language

English

Keywords

brand name | developing nation | economics | evaluation | information processing

Place, Publisher

Routledge

Annotation

This paper explores how current South African research designs serve to guide brand reputation building and protection, and how these inputs are deployed to guide business reputation strategies.