Publications

Publication details [#49284]

Fourie, Pieter. 2005. Towards linking normative theory, communication policy and audiences in South African communication research. Communicatio: South African Journal for Communication Theory and Research 31 (1) : 13–32.

Publication type

Article in journal

Publication language

English

Keywords

audience | communicative style | mass media | multiculturalism | multilingualism

Place, Publisher

Routledge

Annotation

This paper argues that South African normative media theory and communication policy have to be revisited against the background of hitherto neglected fundamental audience research, taking as a point of departure a perspective that acknowledges difference and diversity.