Publications

Publication details [#49307]

Servaes, Jan and Rico Lie. 2003. Media, globalisation and culture: issues and trends. Communicatio: South African Journal for Communication Theory and Research 29 (1-2) : 7–23.

Publication type

Article in journal

Publication language

English

Keywords

culture | globalization | international context | mass media

Place, Publisher

Routledge

Annotation

This paper addresses trends and issues linked to media and cultural globalisation from a perspective that captures the issue of hybridised cultural products from a people centred approach. The international communication issue is framed in different perspectives of 'local culture', 'cultural identity' and 'cultural mixing processes'.