Publications

Publication details [#49321]

Eastman, Carol, Nancy Schwartz and Xiaomei Cai. 2002. Children and movie promotion on television: unwanted and inescapable content. Communicatio: South African Journal for Communication Theory and Research 28 (1) : 3–15.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge

Annotation

This analysis shows that in the U.S., children may be exposed to unsuitable content in promotional prime-time messages, even inside parentally accepted programming.